| 01 June 2009
PROGRAM PROFILE
The BA Communication Arts program trains students to be effective and savvy communication and media specialists who are able to critically, creatively, and imaginatively use their skills in the incisive analysis of social and cultural realities.
BA Communication Arts graduates are employed as corporate communication executives, media production staff, PR officers, BPO specialists, theater artists, video production staff, advertising executives, web designers, teachers, communication and market researchers, speech writers, and print and broadcast journalists.
JOB OPPORTUNITIES
■ Media Practitioner
■ Corporate Communication Executive
■ Academe
■ Researcher
■ Print Production Staff/Executive
■ Speech Writer/Analyst
■ Public Relations Officer
■ Call Center Executive
■ Theater Practitioner
■ Video and Photo Production Practitioner
■ Advertising Executive
■ Web Designer
COURSE PROSPECTUSSUBJECTS
CORE SUBJECTS
Introduction to Communication Theories
The Structure and Function of Language
Language and Culture
Design Fundamentals
Principles of Public Relations and Advertising
Ethics in Organizational Communication
Prose Style
Aesthetics
Research Principles and Methods in Communication Arts
MEDIA ARTS MAJOR SUBJECTS
Media: History, Development and Thoeries
Photography: Theory and Practice
New Media in Communication
Writing for Print Media, Radio and Television
Print Media Production
Audio Production
Television / Video Production
SPEECH COMMUNICATION MAJOR SUBJECTS
Rhetoric
Voice and Diction
Oral Interpretation
Occasional Speeches
Philippine Public Address
Group Discussion and Leadership
Communication in Public Relations
Organizational Communication
Business and Corporated Communication
Crisis Communication
Communication Planning
Intercultural Communication
THEATER ARTS MAJOR SUBJECTS
Contemporary Western Drama
Oriental Drama
Philippine Theatre
Acting
Directing
Stagecraft
Theatre Aesthetics
Play Production Practicum and Design
The Dynamics of Aesthetics of Communicty Theatre
Drama for Children
History of Theatre
REVISED GENERAL EDUCATION COURSES
AH1, Dimensions of Identity: Understanding Ourselves Through Reading and Writing
AH2, Exploring Ideas Through Academic Writing
AH 3, Effective Speech Communication
AH 4, Adventures in Fiction, Poetry & Drama
AH 5, Art and Society
AH 6, Visual Communication and Society
AH 7, Significant Themes in Literature and Films
SSP 1, Philippine History
SSP 2, Asia & The World
SSP 3, Foundations of Behavioral Science
SSP 4, Social, Economic & Political Thought
SSP 5, Philosophical Analysis
SSP 6, Wika at Pagka-Pilipino
SSP 7, The Hitchiker’s Guide to Mindanao
MST 1, Foundation of Natural Sciences I
MST 2, Foundation of Natural Sciences II
MST 3, Mathematics for General Education
MST 4, Science, Technology and Society
MST 5, Biotechnology and Society
MST 6, Biodiversity Challenge
For more information, contact:
Prof. Jean Marie V. Juanga
Chair, Department of Humanities
College of Humanities and Social Sciences
University of the Philippines Mindanao
Tel. No.: (082) 293-0863 local 206